January 9, 2011

Lift Your Public Persona

By MICHAEL MINK Posted 12/20/2010 04:53 PM ET When the publicity spotlight finds your company, your skills can maximize a good situation or salvage a bad one. Here’s how: • Be… READ MORE »

April 5, 2010

Brand Yourself for Promotion

By Chris Perry of CareerRocketer.com: Communicating your unique and differentiating value doesn’t stop once you get a job.  Personal branding is important for all professionals across industries whether they are… READ MORE »

January 11, 2010

On Your Mark…

Recently my friend’s son, aged five, said to me, “Your car’s an Audi, right?” “Yes. How did you know?” “From the rings on the front.” Mercy. Stop the madness. I’m… READ MORE »