PR, Perfected: Coach C-Suite Execs for the Spotlight

Give top-level execs the prep and confidence to stay on message and engage audiences

By Jessica Howell – August 16, 2010

Hollywood legend George Jessel once quipped, “The human brain starts working the moment you are born and never stops until you stand up to speak in public.”

It’s true that most seasoned executives — whether they appear to be or not — experience a bit of discomfort in the spotlight. Whether prepping for a quarterly earnings report or a small staff meeting, the concept of one-way dialogue is often fear-inducing to even the most polished among us. And while there’s no foolproof remedy for nervousness, it’s a PR pro’s duty to ensure that the C-suite team is well-equipped to hold their own behind the podium. And the best way to do that is to continually stress the importance of preparation, familiarization, and plain old practice….