Communicate Like a Pro: How to Wow

by Jaqueline Wales

Communication is everything. Did you know that 85% or more of reaching an accurate medical diagnosis comes from taking a good patient history alone? In business and sales, one of the most important things is to be an effective communicator. In essence, every transaction, or potential deal requires you to woo or persuade another person to buy or sign up. For those of us struggling to find a job, the way we present ourselves in interviews is crucial. Communicating effectively is at the heart of almost every issue affecting our daily lives.

Frances Cole Jones is the author of How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image. In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. In How to Wow, Frances shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbor’s even competitors. Not only your words, but also your tone of voice and your body language speak volumes. The question is, are these aspects working together to say what you want them to, as effectively as possible?

Listen to my interview with Jones to find out the tips and tricks to commanding attention through effective communication. Nothing will help you more in preparing for that next, tough job interview. Even your personal relationships will prosper as you put this information to work in the way you communicate.

Listen to the Podcast Interview >