Best-selling Author / Corporate Speaker / Business Expert
By MICHAEL MINK Posted 12/20/2010 04:53 PM ET When the publicity spotlight finds your company, your skills can maximize a good situation or salvage a bad one. Here’s how: • Be prepared. Before facing the media and public, know exactly what you want to say by crafting your message in detail. This includes anticipating questions. Ask [...]
By Chris Perry of CareerRocketer.com: Communicating your unique and differentiating value doesn’t stop once you get a job. Personal branding is important for all professionals across industries whether they are seeking new career opportunities or seeking opportunities for advancement within their current organization. Here are 7 effective ways you can begin positioning yourself for movement [...]
Recently my friend’s son, aged five, said to me, “Your car’s an Audi, right?” “Yes. How did you know?” “From the rings on the front.” Mercy. Stop the madness. I’m guessing many of you have similar stories of your own, have heard similar stories on the news, or have read books proclaiming how all-pervasive branding [...]