June 11, 2015

“Best” is the Worst? Bloomberg says We’re Ending Our Emails Wrong. Here’s What I Think

Person holding smart phone in hands to communicate and text

On June 2nd, Bloomberg posted a piece on how ending an email with “Best” was, in fact, the worst.
I say, not so fast.
I was far more horrified by an estate attorney who closed a recent email to me with, “Warm best,”
(Do you suppose Bloomberg would sign off on “Best” if it were heated?)
So what do I recommend?
Well, I agree with Bloomberg that “Cheers” is unacceptable (Ditto: “Ciao” though it was not specified) and that “Yours,” strikes an odd note, I disagree, however, on their take regarding “Sincerely,” The author of the piece claims it’s not possible for anyone to feel ‘sincere’ about sending attached files.
I find that sincerely cynical.
To that end, then, I will end this post, as I do my emails,
Sincerely,
Frances
And allow you to form your own thoughts upon reading the Bloomberg article, below:

You’re Ending Your E-mails Wrong: Why “best” is actually the worst

by Rebecca Greenfield

It’s time to stop using “best.” The most succinct of e-mail signoffs, it seems harmless enough, appropriate for anyone with whom you might communicate. Best is safe, inoffensive. It’s also become completely and unnecessarily ubiquitous. That development is relatively recent: A University of Pennsylvania study from 2003 found that, out of hundreds of e-mailers, only 5 percent opted to close with best. It came in behind “thank you” and “regards.” But a quick search through your work account will quickly clear up two things: 1) No one says regards anymore; 2) everyone says best.

Frances Cole Jones

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